JCIRA: Curious and Interesting

45.1-2: Advertising messages for nondrinkers

February 11, 2024 Sukki Yoon Season 45 Episode 1
JCIRA: Curious and Interesting
45.1-2: Advertising messages for nondrinkers
Show Notes

Joyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate, Journal of Current Issues & Research in Advertising, 45:1, 22-42, DOI: 10.1080/10641734.2023.2242900