JCIRA: Curious and Interesting
JCIRA: Curious and Interesting
Latest Episodes
47.2-7: When Your Feed Becomes Your Politics
Li, M., Haley, E., & Youn, K. (2026). Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Consumers. Journal...
47.2-6: When Grandma Goes Viral
Wang, Y., & Taylor, C. R. (2026). Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. Journal of Current Issues & Research in Advertising, 47(2), 290–313. https://doi.org/10.1080/10...
47.2-5: Beyond Buzzwords: Understanding LLMs
Paltaratskaya, V., Ji, A., Mazumdar, P., & Wise, K. (2026). Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research. Journal of Current Issues & Research in Advert...
47.2-4: The Right Message at the Right Moment
Yun, C. I. H., & Atkinson, L. (2026). “For Your Health” Versus “For the Environment”: Exploring Congruency and Incongruency Between Message Appeals and Temporal Framing. Journal of Current Issues & Research in Advertising, ...