JCIRA: Curious and Interesting
Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Episodes
44.4-7: Social identity and spokespersons November 26, 2023
44.4-6: CSR advertising for Koreans and ChineseNovember 26, 2023
44.4-5: Public service advertisements during the pandemicNovember 26, 2023
44.4-4: Normative appeals to encourage employees to act greenNovember 26, 2023
44.4-3: Vampire effect November 26, 2023
44.4-2: Brand changes me: Self-concept through life stagesNovember 26, 2023
44.4-1: Race and ethnicity problems in the ad industryNovember 26, 2023
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’tSeptember 08, 2023
44.3-5: Artificial intelligence and ethnicity targetingSeptember 08, 2023
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers September 08, 2023
44.3-3: Anthropomorphic virtual agents versus standard text advertisingSeptember 08, 2023
44.3-2: Advertising in online gaming communitiesSeptember 08, 2023
44.3-1: Are virtual or real influencers most effective in metaverse advertising?September 08, 2023
44.3-0: Digital advertising in the age of generative AI September 08, 2023
44. 2-6: Moral reasoning scores and life story of ad executives May 17, 2023
44. 2-5: Gender diversity and creativity in ad agenciesMay 17, 2023
44. 2-4: Influencer and sponsorship disclosure on InstagramMay 17, 2023
44. 2-3: The ideal advertising professorMay 17, 2023
44. 2-2: Paid vaccine ads on Facebook May 17, 2023
44. 2-1: Advertising in the times of COVID May 17, 2023
44. 1-6: Advertising role of CSR and strategic investment in R&DFebruary 13, 2023
44. 1-5: Empathy or escape? Disgust-evoking charity appealsFebruary 13, 2023
44. 1-4: Influencer marketing on social mediaFebruary 13, 2023
44. 1-3: Culture at arm’s lengthFebruary 13, 2023
44. 1-2: Blockchain technology in advertisingFebruary 13, 2023