JCIRA: Curious and Interesting
Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Listen on
RSS Feed
Episodes
44.4-7: Social identity and spokespersons
November 26, 2023
44.4-6: CSR advertising for Koreans and Chinese
November 26, 2023
44.4-5: Public service advertisements during the pandemic
November 26, 2023
44.4-4: Normative appeals to encourage employees to act green
November 26, 2023
44.4-3: Vampire effect
November 26, 2023
44.4-2: Brand changes me: Self-concept through life stages
November 26, 2023
44.4-1: Race and ethnicity problems in the ad industry
November 26, 2023
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’t
September 08, 2023
44.3-5: Artificial intelligence and ethnicity targeting
September 08, 2023
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers
September 08, 2023
44.3-3: Anthropomorphic virtual agents versus standard text advertising
September 08, 2023
44.3-2: Advertising in online gaming communities
September 08, 2023
44.3-1: Are virtual or real influencers most effective in metaverse advertising?
September 08, 2023
44.3-0: Digital advertising in the age of generative AI
September 08, 2023
44. 2-6: Moral reasoning scores and life story of ad executives
May 17, 2023
44. 2-5: Gender diversity and creativity in ad agencies
May 17, 2023
44. 2-4: Influencer and sponsorship disclosure on Instagram
May 17, 2023
44. 2-3: The ideal advertising professor
May 17, 2023
44. 2-2: Paid vaccine ads on Facebook
May 17, 2023
44. 2-1: Advertising in the times of COVID
May 17, 2023
44. 1-6: Advertising role of CSR and strategic investment in R&D
February 13, 2023
44. 1-5: Empathy or escape? Disgust-evoking charity appeals
February 13, 2023
44. 1-4: Influencer marketing on social media
February 13, 2023
44. 1-3: Culture at arm’s length
February 13, 2023
44. 1-2: Blockchain technology in advertising
February 13, 2023
×
Listen to this podcast on
RSS Feed