JCIRA: Curious and Interesting

45.1-3: Optimal scale length in advertising research

February 11, 2024 Sukki Yoon Season 45 Episode 1
JCIRA: Curious and Interesting
45.1-3: Optimal scale length in advertising research
Show Notes

Gunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues & Research in Advertising, 45:1, 43-70, DOI: 10.1080/10641734.2023.2246049