JCIRA: Curious and Interesting

45.1-4: Guilt, shame, and self-construal in health advertising

February 11, 2024 Sukki Yoon Season 45 Episode 1
JCIRA: Curious and Interesting
45.1-4: Guilt, shame, and self-construal in health advertising
Show Notes

Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising, Journal of Current Issues & Research in Advertising, 45:1, 71-87, DOI: 10.1080/10641734.2023.2248219