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JCIRA: Curious and Interesting

45.1-6: Streamer and platform characteristics in live-streaming E-Commerce

February 11, 2024 Sukki Yoon Season 45 Episode 1
JCIRA: Curious and Interesting
45.1-6: Streamer and platform characteristics in live-streaming E-Commerce
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JCIRA: Curious and Interesting
45.1-6: Streamer and platform characteristics in live-streaming E-Commerce
Feb 11, 2024 Season 45 Episode 1
Sukki Yoon

Xuan Zhou & Chen Lou (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach,Journal of Current Issues & Research in Advertising, 45:1, 112-139, DOI: 10.1080/10641734.2023.2252036

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Xuan Zhou & Chen Lou (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach,Journal of Current Issues & Research in Advertising, 45:1, 112-139, DOI: 10.1080/10641734.2023.2252036