JCIRA: Curious and Interesting
45.2-2: Using corporate accounts to build customer connections
May 24, 2024
Sukki Yoon
Season 45
Episode 2
45.2-2: Using corporate accounts to build customer connections
JCIRA: Curious and Interesting
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JCIRA: Curious and Interesting
45.2-2: Using corporate accounts to build customer connections
May 24, 2024
Season 45
Episode 2
Sukki Yoon
Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249
Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249