JCIRA: Curious and Interesting
45.2-4: Consumer responses to CSR messages during COVID-19
May 24, 2024
Sukki Yoon
Season 45
Episode 2
45.2-4: Consumer responses to CSR messages during COVID-19
JCIRA: Curious and Interesting
More Info
Share
JCIRA: Curious and Interesting
45.2-4: Consumer responses to CSR messages during COVID-19
May 24, 2024
Season 45
Episode 2
Sukki Yoon
Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising, 45(2), 219–241. https://doi.org/10.1080/10641734.2023.2291778
Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising, 45(2), 219–241. https://doi.org/10.1080/10641734.2023.2291778