JCIRA: Curious and Interesting
45.2-5: Balancing brand safety and user engagement on Reddit
May 24, 2024
Sukki Yoon
Season 45
Episode 2
45.2-5: Balancing brand safety and user engagement on Reddit
JCIRA: Curious and Interesting
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JCIRA: Curious and Interesting
45.2-5: Balancing brand safety and user engagement on Reddit
May 24, 2024
Season 45
Episode 2
Sukki Yoon
Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising, 45(2), 242–256. https://doi.org/10.1080/10641734.2023.2301621
Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising, 45(2), 242–256. https://doi.org/10.1080/10641734.2023.2301621