JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Podcasting since 2022 • 74 episodes
JCIRA: Curious and Interesting
Latest Episodes
45.4-8: Synced advertising: Privacy and brand impact
Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising...
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Season 45
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Episode 4
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2:40
45.4-7: Green consumerism across cultures
Diwanji, V. S., Baines, A. F., Bauer, F., & Clark, K. (2024). Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of Current Issues & Research in Adverti...
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Season 45
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Episode 4
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2:31
45.4-6: Diversity washing in influencer marketing
Olbermann, Z., Schrand, H., & Schramm, H. (2024). You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising. Journal of...
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Season 45
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Episode 4
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2:31
45.4-5: Consumer reactions to deceptive advertising claims
Richardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues ...
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Season 45
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Episode 4
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2:18