JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Podcasting since 2022 • 86 episodes
JCIRA: Curious and Interesting
Latest Episodes
46.2-6: Reframing Stigma
Lee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages. Journal of Current Issues & Research in Advertising, 46(2), 259–27...
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Season 46
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Episode 2
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2:36
46.2-5: When Stories Sell
Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues & Research in Advertising, 46(2...
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Season 46
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Episode 2
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2:07
46.2-4: Luxury Brands, Local Clicks
Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239....
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Season 46
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Episode 2
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2:34
46.2-3: Eco-Curious: The Power of Surprise
van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women. Journal of Current Issues &...
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Season 46
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Episode 3
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2:34
46.2-2: Big vs. Small: What Makes Influencers Successful?
Walter, N., Föhl, U., & Zagermann, L. (2024). Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers. Journal of Current Issues & Research in Advertising, ...
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Season 46
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Episode 2
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2:09