JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Podcasting since 2022 • 80 episodes
JCIRA: Curious and Interesting
Latest Episodes
46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices
Jeong, H. J. (2024). The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces. Journal of Current Issues & Research i...
•
Season 46
•
Episode 1
•
2:46
46.1-5: Who Do You Trust? Consumer Voices in Digital Branding
Diwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter...
•
Season 46
•
Episode 1
•
2:06
46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk
Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in Advertising, 46(1), 69–89. ...
•
Season 46
•
Episode 1
•
2:53
46.1-3: Metaphorically Speaking: Visual Advertising Insights
Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising, 46(1), 40–6...
•
Season 46
•
Episode 1
•
2:28
46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement
Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230
•
Season 46
•
Episode 1
•
2:03