JCIRA: Curious and Interesting
Episodes
107 episodes
47.1-7: When Ego Boosts Advertising
Seo, J. H., Yim, M. Y. C., Ahn, J. S., & Yu, L. (2026). How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context. Journal of Current Issues & Research in Adverti...
47.1-6: When Disgust Meets “Right Now”
Nah, S., & Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention. Journal of Current Issues & Research in Advertising, 47...
47.1-5: When Values Backfire
Mueller-Bryson, S., Windels, K., & Karl, S. (2026). When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocrisy and Brand-Cause Fit on Women’s Responses to Femvertisements. Journal of Current Issues &...
47.1-4: When “Real” Feels Too Real
Guan, C., Liu, W., Cheng, Y. C. (Jack), & Heng, B. (2026). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling. Journal of Current Issues & Research in Advertising, 47(1), 72–94...
47.1-3: When Ads Just “Feel Right”
Shabalina, O., Nelson, M. R., & Wise, K. (2026). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues & Research in A...
47.1-2: Not So Inclusive After All
Windels, K., Mueller-Bryson, S., Li, M., & Karl, S. (2026). All Orientations Are Not Treated Equally: The Lived Experiences of LGBTQ+ Identified Advertising Agency Practitioners. Journal of Current Issues & Research in Advertising
47.1-1: Testing Creativity at Scale
Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues & Research in Advertising, 47(1), 1–27. https://doi.org/10.1080/10641734.2025.2457663
46.4-8: Inside the Mind of the Media Planner
Haley, E., & Childers, C. (2025). Practitioner Theories of Contemporary Media Planning: Forces Shaping the Discipline and the Challenges They Bring. Journal of Current Issues & Research in Advertising, 46(4), 557–575. ...
46.4-7: Gone but Not Forgotten
Lee, J., Soh, J., & Kim, E. (2025). Gone but Not Forgotten: Investigating the Cognitive Effects of Social Media Content Ephemerality and the Moderating Role of Viewer Involvement. Journal of Current Issues & Research in Advertising<...
46.4-6: Surveillance in the Advertising Landscape
Sifaoui, A., & Segijn, C. M. (2025). Surveillance in the Advertising Landscape: Application of the DEAL Framework to Investigate Online Behavioral Advertising, Surveillance, and Users’ Responses on Instagram. Journal of Current Issues &...
46.4-5: When Influencers Compare Brands
Yang, G., & Wei, L. (2025). When Influencers Compare Brands: Defensive Processing of Sponsored Comparative Messages and Effects on Consumer Evaluations. Journal of Current Issues & Research in Advertising, 46(4), 503–5...
46.4-4: Are My Photos Worth a Thousand Ads?
Ahn, H. Y. (Anthony), & Haley, E. (2025). Are My Photos Worth a Thousand Ads? Gen Z Consumers’ Perspectives on Personalized Myselfie Advertising and Its Implication for AI Algorithms. Journal of Current Issues & Research in...
46.4-3: Purpose, Defined
Mueller, S. (2025). Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research. Journal of Current Issues & Research in Advertising, 46(4), 453–472. https://doi.org/10.1080/10641734.202...
46.4-2: Smart Tools, Human Judgments
Yang, J., Chu, S. C., & Cao, Y. (2025). Adopting AI Advertising Creative Technology in China: A Mixed Method Study Through the Technology-Organization-Environment (TOE) Framework, Perceived Value and Ethical Concerns. Journal of Current...
46.4-1: Viral Laughs, Real Loyalty
Kim, J., & Kim, M. (2025). Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies. Journal of Current Issues & Research in Advertising, 46(4), 411–428. https://doi.org/10.1080/1064...
46.3-6: Wheelchairs, Ads, and Cultural Intelligence
La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Rese...
46.3-5: Inclusive Ads, the Swedish Way
Timke, E., & Grow, J. M. (2025). DEI and Sweden’s Middle Way: The Drive for Social Impact Through Inclusive Advertising. Journal of Current Issues & Research in Advertising, 46(3), 362–395. https://doi.org/10.1080/1064...
46.3-4: Doing Gender at Work
Tackett, T. (2025). “Doing Gender” at Work: Women Leaders’ Perspectives on Gender Bias in Advertising Creative Departments. Journal of Current Issues & Research in Advertising, 46(3), 341–361. https://doi.org/10.1080/10641...
46.3-3: When Inclusion Backfires
Ciszek, E., & Lim, H. S. (2025). Performativity in Transgender Inclusive Advertising: An Analysis of Consumer Perceptions of the Bud Light/Dylan Mulvaney Partnership. Journal of Current Issues & Research in Advertising, 46<...
46.3-2: The Luxury of Belief
Chinchanachokchai, S. (2025). The Role of Religiosity in Shaping Consumer Reactions to Gay Models in Luxury Ads. Journal of Current Issues & Research in Advertising, 46(3), 304–315. https://doi.org/10.1080/10641734.2025.25...
46.3-1: Inclusive Ads, Different Eyes
Baek, E., Qu, Y., & Oh, G. E. (Grace). (2025). An Investigation into How Personality Traits Shape Perceptions and Response Toward Inclusive Advertising: A Comparison Between Monoethnic and Multiethnic Environments. Journal of Current Is...
46.2-6: Reframing Stigma
Lee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages. Journal of Current Issues & Research in Advertising, 46(2), 259–27...
46.2-5: When Stories Sell
Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues & Research in Advertising, 46(2...
46.2-4: Luxury Brands, Local Clicks
Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239....
46.2-3: Eco-Curious: The Power of Surprise
van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women. Journal of Current Issues &...