JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Episodes
86 episodes
46.2-6: Reframing Stigma
Lee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages. Journal of Current Issues & Research in Advertising, 46(2), 259–27...
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Season 46
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Episode 2
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2:36
46.2-5: When Stories Sell
Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues & Research in Advertising, 46(2...
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Season 46
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Episode 2
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2:07
46.2-4: Luxury Brands, Local Clicks
Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239....
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Season 46
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Episode 2
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2:34
46.2-3: Eco-Curious: The Power of Surprise
van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women. Journal of Current Issues &...
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Season 46
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Episode 3
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2:34
46.2-2: Big vs. Small: What Makes Influencers Successful?
Walter, N., Föhl, U., & Zagermann, L. (2024). Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers. Journal of Current Issues & Research in Advertising, ...
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Season 46
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Episode 2
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2:09
46.2.1: Too Green to Be Humble?
Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising, 46(2), 137–159. https://doi.org/10.1080/106417...
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Season 46
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Episode 2
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2:10
46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices
Jeong, H. J. (2024). The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces. Journal of Current Issues & Research i...
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Season 46
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Episode 1
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2:46
46.1-5: Who Do You Trust? Consumer Voices in Digital Branding
Diwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter...
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Season 46
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Episode 1
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2:06
46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk
Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in Advertising, 46(1), 69–89. ...
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Season 46
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Episode 1
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2:53
46.1-3: Metaphorically Speaking: Visual Advertising Insights
Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising, 46(1), 40–6...
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Season 46
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Episode 1
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2:28
46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement
Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230
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Season 46
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Episode 1
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2:03
46.1-1: The Power of Time: How Long-Term Followers Boost Influencer Impact
Breves, P., & Liebers, N. (2024). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues & Research in Advertising<...
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Season 46
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Episode 1
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2:12
45.4-8: Synced advertising: Privacy and brand impact
Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising...
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Season 45
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Episode 4
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2:40
45.4-7: Green consumerism across cultures
Diwanji, V. S., Baines, A. F., Bauer, F., & Clark, K. (2024). Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of Current Issues & Research in Adverti...
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Season 45
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Episode 4
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2:31
45.4-6: Diversity washing in influencer marketing
Olbermann, Z., Schrand, H., & Schramm, H. (2024). You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising. Journal of...
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Season 45
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Episode 4
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2:31
45.4-5: Consumer reactions to deceptive advertising claims
Richardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues ...
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Season 45
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Episode 4
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2:18
45.4-4: Video ads for brand activism
Madathil, J. C., M., N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues & Research in Advertising, 45(4),...
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Season 45
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Episode 4
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2:28
45.4-3: How do we measure ad creativity?
Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues & Research in Advertising
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Season 45
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Episode 4
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2:10
45.4-2: Femvertising: Empowerment or exploitation?
Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in Advertising, 45(4), 388–401. htt...
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Season 45
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Episode 4
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2:52
45.4-1: Eco-labels and influencers as drivers of sustainable consumerism
Ko, Y., & Phua, J. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising, 45
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Season 45
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Episode 4
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2:16
45.3-5: AI's triple bottom line: Profits, people, and the planet in advertising
Pearson, S. (2024). Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising. Journal of Curre...
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Season 45
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Episode 3
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2:31
45.3-4: Smart queries, better insights
Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues & Research in Advertising, 45(3), 339–356. https...
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Season 45
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Episode 3
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2:18
45.3-3: Influencer size and trust
Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues & Research in Advertising
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Season 45
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Episode 3
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2:03
45.3-2: How AI and context shape what you see
Häglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues & Research in Advertising, 45(3), 301–319. https://doi.org/10.1080/10641...
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Season 45
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Episode 3
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2:42
45.3-1: Forecasting sustainability: Climate action on social media
Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising
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Season 45
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Episode 3
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2:22