JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Episodes
74 episodes
45.4-8: Synced advertising: Privacy and brand impact
Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising...
•
Season 45
•
Episode 4
•
2:40
45.4-7: Green consumerism across cultures
Diwanji, V. S., Baines, A. F., Bauer, F., & Clark, K. (2024). Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of Current Issues & Research in Adverti...
•
Season 45
•
Episode 4
•
2:31
45.4-6: Diversity washing in influencer marketing
Olbermann, Z., Schrand, H., & Schramm, H. (2024). You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising. Journal of...
•
Season 45
•
Episode 4
•
2:31
45.4-5: Consumer reactions to deceptive advertising claims
Richardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues ...
•
Season 45
•
Episode 4
•
2:18
45.4-4: Video ads for brand activism
Madathil, J. C., M., N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues & Research in Advertising, 45(4),...
•
Season 45
•
Episode 4
•
2:28
45.4-3: How do we measure ad creativity?
Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues & Research in Advertising
•
Season 45
•
Episode 4
•
2:10
45.4-2: Femvertising: Empowerment or exploitation?
Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in Advertising, 45(4), 388–401. htt...
•
Season 45
•
Episode 4
•
2:52
45.4-1: Eco-labels and influencers as drivers of sustainable consumerism
Ko, Y., & Phua, J. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising, 45
•
Season 45
•
Episode 4
•
2:16
45.3-5: AI's triple bottom line: Profits, people, and the planet in advertising
Pearson, S. (2024). Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising. Journal of Curre...
•
Season 45
•
Episode 3
•
2:31
45.3-4: Smart queries, better insights
Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues & Research in Advertising, 45(3), 339–356. https...
•
Season 45
•
Episode 3
•
2:18
45.3-3: Influencer size and trust
Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues & Research in Advertising
•
Season 45
•
Episode 3
•
2:03
45.3-2: How AI and context shape what you see
Häglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues & Research in Advertising, 45(3), 301–319. https://doi.org/10.1080/10641...
•
Season 45
•
Episode 3
•
2:42
45.3-1: Forecasting sustainability: Climate action on social media
Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising
•
Season 45
•
Episode 3
•
2:22
45.2-6: Ageism in advertising: Experiences across departments
Windels, K., DuBosar, E., & Mueller, S. (2024). Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities. Journal of Current Issues & Research in Advertising,...
•
Season 45
•
Episode 2
•
2:12
45.2-5: Balancing brand safety and user engagement on Reddit
Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising, 45(2),...
•
Season 45
•
Episode 2
•
2:37
45.2-4: Consumer responses to CSR messages during COVID-19
Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Adv...
•
Season 45
•
Episode 2
•
2:15
45.2-3: Ad skepticism in black immigrant adolescents
Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., … Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journ...
•
Season 45
•
Episode 2
•
2:16
45.2-2: Using corporate accounts to build customer connections
Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.22552...
•
Season 45
•
Episode 2
•
2:12
45.2-1: The lost history of the American Academy of Advertising
Richards, J. I. (2024). The Lost History of the American Academy of Advertising. Journal of Current Issues & Research in Advertising, 45(2), 141–178. https://doi.org/10.1080/10641734.2023.2274355
•
Season 45
•
Episode 2
•
1:33
45.1-6: Streamer and platform characteristics in live-streaming E-Commerce
Xuan Zhou & Chen Lou (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach,Journal of Current Issues & Research in Advertising, 45:1, 112-139, DOI:
•
Season 45
•
Episode 1
•
2:59
45.1-5: Anti-Asian racism activism on Twitter
Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues &...
•
Season 45
•
Episode 1
•
2:32
45.1-4: Guilt, shame, and self-construal in health advertising
Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising, Journal of Current Issues & Research in Advertising, 45:1, 71-87, DOI:
•
Season 45
•
Episode 1
•
3:06
45.1-3: Optimal scale length in advertising research
Gunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues & Research in Advertising, 45:1, 43-70, DOI:
•
Season 45
•
Episode 1
•
2:54
45.1-2: Advertising messages for nondrinkers
Joyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate, Journal of Current Issues & Research in Advertising, 45:1, 2...
•
Season 45
•
Episode 1
•
2:58
45.1-1: Engagement with luxury brands through Instagram
Eunseon (Penny) Kwon, Tae Rang Choi & Liang Ma (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram, Journal of Current Issues & Research in Advertising, 45:1, 1-21, DOI:
•
Season 45
•
Episode 1
•
2:33