JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Episodes
61 episodes since 2022
45.2-6: Ageism in advertising: Experiences across departments
Windels, K., DuBosar, E., & Mueller, S. (2024). Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities. Journal of Current Issues & Research in Advertising,...
May 24, 2024
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Season 45
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Episode 2
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2:12
45.2-5: Balancing brand safety and user engagement on Reddit
Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising, 45(2),...
May 24, 2024
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Season 45
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Episode 2
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2:37
45.2-4: Consumer responses to CSR messages during COVID-19
Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Adv...
May 24, 2024
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Season 45
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Episode 2
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2:15
45.2-3: Ad skepticism in black immigrant adolescents
Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., … Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journ...
May 24, 2024
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Season 45
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Episode 2
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2:16
45.2-2: Using corporate accounts to build customer connections
Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.22552...
May 24, 2024
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Season 45
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Episode 2
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2:12
45.2-1: The lost history of the American Academy of Advertising
Richards, J. I. (2024). The Lost History of the American Academy of Advertising. Journal of Current Issues & Research in Advertising, 45(2), 141–178. https://doi.org/10.1080/10641734.2023.2274355
May 24, 2024
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Season 45
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Episode 2
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1:33
45.1-6: Streamer and platform characteristics in live-streaming E-Commerce
Xuan Zhou & Chen Lou (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach,Journal of Current Issues & Research in Advertising, 45:1, 112-139, DOI:
February 11, 2024
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Season 45
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Episode 1
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2:59
45.1-5: Anti-Asian racism activism on Twitter
Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues &...
February 11, 2024
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Season 45
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Episode 1
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2:32
45.1-4: Guilt, shame, and self-construal in health advertising
Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising, Journal of Current Issues & Research in Advertising, 45:1, 71-87, DOI:
February 11, 2024
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Season 45
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Episode 1
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3:06
45.1-3: Optimal scale length in advertising research
Gunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues & Research in Advertising, 45:1, 43-70, DOI:
February 11, 2024
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Season 45
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Episode 1
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2:54
45.1-2: Advertising messages for nondrinkers
Joyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate, Journal of Current Issues & Research in Advertising, 45:1, 2...
February 11, 2024
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Season 45
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Episode 1
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2:58
45.1-1: Engagement with luxury brands through Instagram
Eunseon (Penny) Kwon, Tae Rang Choi & Liang Ma (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram, Journal of Current Issues & Research in Advertising, 45:1, 1-21, DOI:
February 11, 2024
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Season 45
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Episode 1
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2:33
44.4-7: Social identity and spokespersons
Carolyn A. Lin & Louvins Pierre (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention, Journal of Current Issues & Research in Advertising, 44:4, 542-565, DO...
November 26, 2023
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Season 44
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Episode 4
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2:09
44.4-6: CSR advertising for Koreans and Chinese
Yoon-Joo Lee, Huan Chen & Eric Haley (2023) Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China, Journal of Current Issues & Research in Advertising, 44:4, 517-541, DOI:
November 26, 2023
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Season 44
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Episode 4
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2:12
44.4-5: Public service advertisements during the pandemic
Evgeniia Belobrovkina & Shelly Rodgers (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory, Journal of Current Issues & Research in Advertising, 44:4, 497-516, DOI:
November 26, 2023
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Season 44
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Episode 4
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1:33
44.4-4: Normative appeals to encourage employees to act green
Eun Yeon Kang & Soo Yeon Kang (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors, Journal of Current Issues & Research in Advertising, 44:4, 473-496, DOI:
November 26, 2023
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Season 44
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Episode 4
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2:43
44.4-3: Vampire effect
Terri H. Chan & Bolton K. H Chau (2023) Mitigating the Vampire Effect of Using Celebrity in Advertising: An Eye-Tracking Approach, Journal of Current Issues & Research in Advertising, 44:4, 453-472, DOI:
November 26, 2023
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Season 44
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Episode 4
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2:10
44.4-2: Brand changes me: Self-concept through life stages
Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros (2023) Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle, Journal of Current Issues &...
November 26, 2023
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Season 44
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Episode 4
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2:06
44.4-1: Race and ethnicity problems in the ad industry
Noura Ibrahim, Kasey Windels & Lincoln Lu (2023) Examining the Ad Industry’s Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory, Journal of Current Issues & Research in Advertising, 44:4, 411-428, DOI:
November 26, 2023
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Season 44
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Episode 4
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2:03
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’t
Dong Zhang, Hilde Voorveld & Sophie C. Boerman (2023) Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults, Journal of Current Issues & Research in Advertisin...
September 08, 2023
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Season 44
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Episode 3
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2:28
44.3-5: Artificial intelligence and ethnicity targeting
Weilu Zhang & Shelly Rodgers (2023) Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers, Journal of Current Issues & Research in Advertising, 44:3, 373-39...
September 08, 2023
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Season 44
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Episode 3
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2:01
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers
Anan Wan & Mengtian (Montina) Jiang (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives, Journal of Current Issues & Research in Adv...
September 08, 2023
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Season 44
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Episode 3
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2:21
44.3-3: Anthropomorphic virtual agents versus standard text advertising
Sihem Ben Saad (2023) Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent, Journal of Current Issues & Research in Advertising, 44:3, 295-331, DOI: 10.1080...
September 08, 2023
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1:47
44.3-2: Advertising in online gaming communities
Minseong Kim & Jihye Kim (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer, Journal of Current Issues & Research in Advertising, 44:3, 274-294, DOI:
September 08, 2023
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Season 44
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Episode 3
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2:07
44.3-1: Are virtual or real influencers most effective in metaverse advertising?
Marie Haikel-Elsabeh (2023) Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users, Journal of Current Issues & Research in Advertising, 44:3, 252-273, DOI:
September 08, 2023
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Season 44
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Episode 3
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2:21