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JCIRA: Curious and Interesting

43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?

February 13, 2022 Sukki Yoon Season 43 Episode 1
JCIRA: Curious and Interesting
43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?
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JCIRA: Curious and Interesting
43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?
Feb 13, 2022 Season 43 Episode 1
Sukki Yoon

Tyler Milfeld & Eric Haley (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment, Journal of Current Issues & Research in Advertising, 43:1, 26-46, DOI: 10.1080/10641734.2021.1935364

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Tyler Milfeld & Eric Haley (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment, Journal of Current Issues & Research in Advertising, 43:1, 26-46, DOI: 10.1080/10641734.2021.1935364