JCIRA: Curious and Interesting

43.1-5: Do virtual tours make you more likely to travel to an advertised destination?

February 13, 2022 Sukki Yoon Season 43 Episode 1
JCIRA: Curious and Interesting
43.1-5: Do virtual tours make you more likely to travel to an advertised destination?
Show Notes

Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image, Journal of Current Issues & Research in Advertising, 43:1, 90-105, DOI: 10.1080/10641734.2021.1962441