JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites?
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Sukki Yoon
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Season 43
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Episode 1
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement, Journal of Current Issues & Research in Advertising, 43:1, 106-121, DOI: 10.1080/10641734.2021.1964655