JCIRA: Curious and Interesting

43. 2-3: Understanding the value of street art for artists, consumers, and brands

May 03, 2022 Sukki Yoon Season 43 Episode 2
JCIRA: Curious and Interesting
43. 2-3: Understanding the value of street art for artists, consumers, and brands
Show Notes

Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala (2022) Understanding the Value of Street Art for Artists, Consumers, and Brands, Journal of Current Issues & Research in Advertising, 43:2, 155-164, DOI: 10.1080/10641734.2022.2033652