
JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
43. 2-3: Understanding the value of street art for artists, consumers, and brands
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Sukki Yoon
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Season 43
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Episode 2
Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala (2022) Understanding the Value of Street Art for Artists, Consumers, and Brands, Journal of Current Issues & Research in Advertising, 43:2, 155-164, DOI: 10.1080/10641734.2022.2033652