JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
43. 2-4: Saudi women take the wheel
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Sukki Yoon
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Season 43
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Episode 2
Khalid Alharbi & Kelli Boling (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media, Journal of Current Issues & Research in Advertising, 43:2, 165-184, DOI: 10.1080/10641734.2021.1995543