JCIRA: Curious and Interesting

43. 2-7: Effects of disclosure, product placement, and ad–context congruence

May 03, 2022 Sukki Yoon Season 43 Episode 2
JCIRA: Curious and Interesting
43. 2-7: Effects of disclosure, product placement, and ad–context congruence
Show Notes

Shuoya Sun & Nathaniel J. Evans (2022) Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing, Journal of Current Issues & Research in Advertising, 43:2, 219-235, DOI: 10.1080/10641734.2021.1982083