43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products? Artwork

JCIRA: Curious and Interesting

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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JCIRA: Curious and Interesting

43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products?

August 16, 2022 • Sukki Yoon • Season 43 • Episode 3

Jessica Castonguay (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind, Journal of Current Issues & Research in Advertising, 43:3, 237-255, DOI: 10.1080/10641734.2021.1973928