JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals
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Sukki Yoon
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Season 43
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Episode 3
Jason Freeman & Frank Dardis (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals, Journal of Current Issues & Research in Advertising, 43:3, 256-273, DOI: 10.1080/10641734.2022.2037111