‹ All episodes

JCIRA: Curious and Interesting

43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals

August 16, 2022 Sukki Yoon Season 43 Episode 3
JCIRA: Curious and Interesting
43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals
Rewind Speed Forward
Info
JCIRA: Curious and Interesting
43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals
Aug 16, 2022 Season 43 Episode 3
Sukki Yoon

Jason Freeman & Frank Dardis (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals, Journal of Current Issues & Research in Advertising, 43:3, 256-273, DOI: 10.1080/10641734.2022.2037111




Share
RSS Feed
Show Notes

Jason Freeman & Frank Dardis (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals, Journal of Current Issues & Research in Advertising, 43:3, 256-273, DOI: 10.1080/10641734.2022.2037111