JCIRA: Curious and Interesting

43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals

Sukki Yoon Season 43 Episode 3

Jason Freeman & Frank Dardis (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals, Journal of Current Issues & Research in Advertising, 43:3, 256-273, DOI: 10.1080/10641734.2022.2037111