43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing Artwork

JCIRA: Curious and Interesting

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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JCIRA: Curious and Interesting

43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing

August 16, 2022 • Sukki Yoon • Season 43 • Episode 3

Nils S. Borchers (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing, Journal of Current Issues & Research in Advertising, 43:3, 274-300, DOI: 10.1080/10641734.2022.2066230