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JCIRA: Curious and Interesting

43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing

August 16, 2022 Sukki Yoon Season 43 Episode 3
JCIRA: Curious and Interesting
43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing
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JCIRA: Curious and Interesting
43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing
Aug 16, 2022 Season 43 Episode 3
Sukki Yoon

Nils S. Borchers (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing, Journal of Current Issues & Research in Advertising, 43:3, 274-300, DOI: 10.1080/10641734.2022.2066230




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Nils S. Borchers (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing, Journal of Current Issues & Research in Advertising, 43:3, 274-300, DOI: 10.1080/10641734.2022.2066230