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JCIRA: Curious and Interesting

43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts?

August 16, 2022 Sukki Yoon Season 43 Episode 3
JCIRA: Curious and Interesting
43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts?
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JCIRA: Curious and Interesting
43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts?
Aug 16, 2022 Season 43 Episode 3
Sukki Yoon

Xiaofei Pan & Sukki Yoon (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing, Journal of Current Issues & Research in Advertising, 43:3, 301-318, DOI: 10.1080/10641734.2021.1975588




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Xiaofei Pan & Sukki Yoon (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing, Journal of Current Issues & Research in Advertising, 43:3, 301-318, DOI: 10.1080/10641734.2021.1975588