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JCIRA: Curious and Interesting

43. 3-5: Thematic congruency in brand placements: Memory versus attitude.

August 16, 2022 Sukki Yoon Season 43 Episode 3
JCIRA: Curious and Interesting
43. 3-5: Thematic congruency in brand placements: Memory versus attitude.
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JCIRA: Curious and Interesting
43. 3-5: Thematic congruency in brand placements: Memory versus attitude.
Aug 16, 2022 Season 43 Episode 3
Sukki Yoon

Davit Davtyan & Armen Tashchian (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures, Journal of Current Issues & Research in Advertising, 43:3, 319-335, DOI: 10.1080/10641734.2022.2066231




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Davit Davtyan & Armen Tashchian (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures, Journal of Current Issues & Research in Advertising, 43:3, 319-335, DOI: 10.1080/10641734.2022.2066231