JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
43. 4-1: What do COVID-19 ads intend to accomplish?
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Sukki Yoon
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Season 43
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Episode 4
Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany, Journal of Current Issues & Research in Advertising, 43:4, 337-359, DOI: 10.1080/10641734.2022.2079025