JCIRA: Curious and Interesting

43. 4-1: What do COVID-19 ads intend to accomplish?

November 12, 2022 Sukki Yoon Season 43 Episode 4
JCIRA: Curious and Interesting
43. 4-1: What do COVID-19 ads intend to accomplish?
Show Notes

Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany, Journal of Current Issues & Research in Advertising, 43:4, 337-359, DOI: 10.1080/10641734.2022.2079025