JCIRA: Curious and Interesting

43. 4-2: I choose to watch ads that matter to me

November 12, 2022 Sukki Yoon Season 43 Episode 4
JCIRA: Curious and Interesting
43. 4-2: I choose to watch ads that matter to me
Show Notes

Regina Jihea Ahn & Chang-Dae Ham (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance, Journal of Current Issues & Research in Advertising, 43:4, 360-376, DOI: 10.1080/10641734.2022.2092788