JCIRA: Curious and Interesting

43. 4-3: Listicles versus narratives

November 12, 2022 Sukki Yoon Season 43 Episode 4
JCIRA: Curious and Interesting
43. 4-3: Listicles versus narratives
Show Notes

Chris R. Noland & Taylor Wen (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 43:4, 377-399, DOI: 10.1080/10641734.2022.2100845