JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
44. 1-2: Blockchain technology in advertising
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Sukki Yoon
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Season 44
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Episode 2
Joseph T. Yun & Joanna Strycharz (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research, Journal of Current Issues & Research in Advertising, 44:1, 24-37, DOI: 10.1080/10641734.2022.2090464