JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
44. 1-3: Culture at arm’s length
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Sukki Yoon
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Season 44
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Episode 1
Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong (2023) Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers, Journal of Current Issues & Research in Advertising, 44:1, 38-59, DOI: 10.1080/10641734.2022.2093804