JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
44. 1-6: Advertising role of CSR and strategic investment in R&D
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Sukki Yoon
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Season 44
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Episode 1
Jongwan Bae, Hannah Oh & Seungbeom Kim (2023) Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry, Journal of Current Issues & Research in Advertising, 44:1, 105-121, DOI: 10.1080/10641734.2022.2131655