JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
44. 2-2: Paid vaccine ads on Facebook
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Sukki Yoon
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Season 44
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Episode 2
Amanda S. Bradshaw (2023) To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks, Journal of Current Issues & Research in Advertising, 44:2, 142-168,DOI: 10.1080/10641734.2022.2153392