JCIRA: Curious and Interesting

44. 2-3: The ideal advertising professor

May 17, 2023 Sukki Yoon Season 44 Episode 2
JCIRA: Curious and Interesting
44. 2-3: The ideal advertising professor
Show Notes

George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry, Journal of Current Issues & Research in Advertising, 44:2, 169-191, DOI: 10.1080/10641734.2022.2153949