JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
44. 2-6: Moral reasoning scores and life story of ad executives
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Sukki Yoon
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Season 44
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Episode 2
Erin Schauster (2023) Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising, Journal of Current Issues & Research in Advertising, 44:2, 225-248, DOI: 10.1080/10641734.2023.2194348