JCIRA: Curious and Interesting

44.3-1: Are virtual or real influencers most effective in metaverse advertising?

September 08, 2023 Sukki Yoon Season 44 Episode 3
JCIRA: Curious and Interesting
44.3-1: Are virtual or real influencers most effective in metaverse advertising?
Show Notes

Marie Haikel-Elsabeh (2023) Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users, Journal of Current Issues & Research in Advertising, 44:3, 252-273, DOI: 10.1080/10641734.2023.2218420