JCIRA: Curious and Interesting

44.3-2: Advertising in online gaming communities

September 08, 2023 Sukki Yoon Season 44 Episode 3
JCIRA: Curious and Interesting
44.3-2: Advertising in online gaming communities
Show Notes

Minseong Kim & Jihye Kim (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer, Journal of Current Issues & Research in Advertising, 44:3, 274-294, DOI: 10.1080/10641734.2023.2191117