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JCIRA: Curious and Interesting

44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers

September 08, 2023 Sukki Yoon Season 44 Episode 3
JCIRA: Curious and Interesting
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers
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JCIRA: Curious and Interesting
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers
Sep 08, 2023 Season 44 Episode 3
Sukki Yoon

Anan Wan & Mengtian (Montina) Jiang (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives, Journal of Current Issues & Research in Advertising, 44:3, 332-372, DOI: 10.1080/10641734.2023.2224416




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Anan Wan & Mengtian (Montina) Jiang (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives, Journal of Current Issues & Research in Advertising, 44:3, 332-372, DOI: 10.1080/10641734.2023.2224416