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JCIRA: Curious and Interesting

44.4-4: Normative appeals to encourage employees to act green

November 26, 2023 Sukki Yoon Season 44 Episode 4
JCIRA: Curious and Interesting
44.4-4: Normative appeals to encourage employees to act green
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JCIRA: Curious and Interesting
44.4-4: Normative appeals to encourage employees to act green
Nov 26, 2023 Season 44 Episode 4
Sukki Yoon

Eun Yeon Kang & Soo Yeon Kang (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors, Journal of Current Issues & Research in Advertising, 44:4, 473-496, DOI: 10.1080/10641734.2023.2218449

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Eun Yeon Kang & Soo Yeon Kang (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors, Journal of Current Issues & Research in Advertising, 44:4, 473-496, DOI: 10.1080/10641734.2023.2218449