JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
43.1-1: Are Ads that Use Body Disturbance Methods Revolting or Entertaining?
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Sukki Yoon
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Season 43
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Episode 1
Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?, Journal of Current Issues & Research in Advertising, 43:1, 1-25, DOI: 10.1080/10641734.2021.1925180