43.1-4: Do Facebook users react differently to intrusive or relevant native ads? Artwork

JCIRA: Curious and Interesting

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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JCIRA: Curious and Interesting

43.1-4: Do Facebook users react differently to intrusive or relevant native ads?

February 13, 2022 • Sukki Yoon • Season 43 • Episode 1

Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge, Journal of Current Issues & Research in Advertising, 43:1, 68-89, DOI: 10.1080/10641734.2021.1944934