
JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
43. 2-7: Effects of disclosure, product placement, and ad–context congruence
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Sukki Yoon
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Season 43
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Episode 2
Shuoya Sun & Nathaniel J. Evans (2022) Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing, Journal of Current Issues & Research in Advertising, 43:2, 219-235, DOI: 10.1080/10641734.2021.1982083