JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts?
•
Sukki Yoon
•
Season 43
•
Episode 3
Xiaofei Pan & Sukki Yoon (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing, Journal of Current Issues & Research in Advertising, 43:3, 301-318, DOI: 10.1080/10641734.2021.1975588