JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
44. 1-4: Influencer marketing on social media
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Sukki Yoon
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Season 44
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Episode 1
Chen Lou, Charles R. Taylor & Xuan Zhou (2023) Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 44:1, 60-87, DOI: 10.1080/10641734.2022.2124471