JCIRA: Curious and Interesting

44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’t

Sukki Yoon Season 44 Episode 3

Dong Zhang, Hilde Voorveld & Sophie C. Boerman (2023) Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults, Journal of Current Issues & Research in Advertising, 44:3, 392-410, DOI: 10.1080/10641734.2023.2199812