JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
44.4-2: Brand changes me: Self-concept through life stages
•
Sukki Yoon
•
Season 44
•
Episode 4
Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros (2023) Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle, Journal of Current Issues & Research in Advertising, 44:4, 429-452, DOI: 10.1080/10641734.2023.2206871