JCIRA: Curious and Interesting

44.4-3: Vampire effect

Sukki Yoon Season 44 Episode 4

Terri H. Chan & Bolton K. H Chau (2023) Mitigating the Vampire Effect of Using Celebrity in Advertising: An Eye-Tracking Approach, Journal of Current Issues & Research in Advertising, 44:4, 453-472, DOI: 10.1080/10641734.2023.2209848