JCIRA: Curious and Interesting

44.4-5: Public service advertisements during the pandemic

Sukki Yoon Season 44 Episode 4

Evgeniia Belobrovkina & Shelly Rodgers (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory, Journal of Current Issues & Research in Advertising, 44:4, 497-516, DOI: 10.1080/10641734.2023.2218456