JCIRA: Curious and Interesting

45.1-1: Engagement with luxury brands through Instagram

Sukki Yoon Season 45 Episode 1

Eunseon (Penny) Kwon, Tae Rang Choi & Liang Ma (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram, Journal of Current Issues & Research in Advertising, 45:1, 1-21, DOI: 10.1080/10641734.2023.2236176