JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
45.1-4: Guilt, shame, and self-construal in health advertising
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Sukki Yoon
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Season 45
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Episode 1
Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising, Journal of Current Issues & Research in Advertising, 45:1, 71-87, DOI: 10.1080/10641734.2023.2248219