JCIRA: Curious and Interesting

45.1-5: Anti-Asian racism activism on Twitter

Sukki Yoon Season 45 Episode 1

Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues & Research in Advertising, 45:1, 88-111, DOI: 10.1080/10641734.2023.2252025