JCIRA: Curious and Interesting

45.2-5: Balancing brand safety and user engagement on Reddit

Sukki Yoon Season 45 Episode 2

Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising, 45(2), 242–256. https://doi.org/10.1080/10641734.2023.2301621