JCIRA: Curious and Interesting

45.3-1: Forecasting sustainability: Climate action on social media

Sukki Yoon Season 45 Episode 3

Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, 45(3), 282–300. https://doi.org/10.1080/10641734.2024.2366173